“The difference between what we do and what we say when we focus on the customer/user”

When we want to improve the organization of work, it seems that we have to combine three apparently opposing factors: tasks, teams and customers. Which one will we end up harming?

The Conference offers a different approach: with the presence of customers in situ, the participants organize themselves and see the effects of their work models and practices on the results, as well as discovering design principles that integrate social, technical and customer-related aspects, while creating more efficient and effective work teams.